Internet Marketing Strategy & Planning: Strategic Marketing Plans: Green Sky Development


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Internet Marketing Strategy & Planning

Every good marketing effort starts with a solid marketing strategy and strategic plan for all multi-channel marketing activities: direct mail, catalog production, package inserts, email marketing, PR, internet marketing and other venues.

Marketing plans, though they take time to put together, are not difficult to create and they benefit your company in so many ways. You have to know what you are going to do, why you are doing it, and where you’ll be doing it before you can effectively do anything.

Here is how a cross channel marketing strategy & plan benefits you:

  1. It saves you time by planning and allocating human resources effectively.
  2. It lets you quickly see where you have gaps or redundancies in your marketing activities.
  3. It lowers your stress because you’ll know at a glance who, what, why, when, where, and how.
  4. It solidifies and strengthens your marketing communications because you’ll be saying the same thing at the same time across all the channels your customers look for you.
  5. It helps other staff and departments within your company support your efforts better when they know what you are doing and when. This is critically important for customer service staff and sales staff. When you’re all on the same page – your customer wins.
  6. It puts you at a competitive advantage, because believe it or not, the majority of companies think spending time on marketing strategy and planning is too much effort – and they don’t do it!
  7. It makes you look like a hero to your employees and customers, because your marketing is executed on time, it’s accurate, it’s timely in terms of season or product cycle, and your marketing message is consistent, reliable, and trustworthy.

Once a marketing plan is developed, it can be easily modified and reproduced for years. It provides you with actionable history, data, ideas, and innovations.

Green Sky Development has over 10 years of marketing strategy and planning experience and we can put this knowledge to work for you and your team. Contact us today.

Who Are We

We are internet marketing consultants with 20+ years experience in best practices, metric-based, results-driven search engine optimization (SEO) and search engine marketing (SEM) methods. We value the trusted relationships we have with our customers. We are partners in your success.

Our Philosophy

We care about the trusted "spit and grip" handshake. We are driven by ethics, honesty, and trust. There are no gimmicks, sales pitches, or shady deals. We don't make promises we cannot keep. We set realistic goals and expectations. We work with you to achieve the best results for your business.

Our Services

We offer a full suite of marketing services. We can help you achieve your goals. We have solid experience in direct retail and internet marketing. Please review our services. Don't see what you need? Contact us. If we don't offer a specific service chances are "wicked good" that we know someone who does.